In this present competitive market with millions of users on LinkedIn, Facebook, Twitter the companies are paying great attention to Social Media Marketing. It has become a big platform for companies to engage with customers, generate leads for their business, promoting their products and services. Like any Marketing Strategy, Social media can work for or against the organization.
Many companies promote and run discount campaigns for their products. But when the customers go to purchase they would find there are “n” number of terms and conditions to avail the discount which demotivates the customer and create a bad image. This is because when the company was running the campaign they just lured people by showing them the schemes but didn’t highlight the terms and conditions part which created a negative image of their brand. So I think just for the sake of footfall the companies shouldn’t run campaigns by hiding things and should be transparent on it.
Many companies are very afraid of the downside of the Social media as you can see from MERKKIT. There are customers who say negative things about a particular brand on social media depending upon their toxic experience with the brand which results in a decrease in prospective sales of that particular brand. Nowadays people are smart and they choose a particular brand after reading the reviews. So the companies have to be cautious to protect their brand from negative things.
Social Media the virtual world is where the current population live and if the companies want to engage and communicate with them they have to embrace social media. Even the Big brands like Apple, Mercedes Benz, Amazon are very serious about their branding on Social media platforms.
If Companies avoid Branding through Digital Marketing then they might face the consequences of profitability and Sales in near future. The best part is most of the Startups are implementing Digital Marketing Strategies in their business plan and they are witnessing the results. So I think the companies which have still not moved on to Digital marketing should think upon seriously.
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