Digital Marketing is the use of internet, social media and other digital channels to market a product or service. It’s an umbrella term that covers a large range of marketing activities including web design, mobile marketing and email marketing.
The goal of digital marketing is to reach potential customers at the right time and place with the right message. This can be done through search engine optimization (SEO), paid search advertising like Google AdWords, content marketing, email marketing, display advertising on social media networks etc.
Digital Marketing Activities
Search Engine Optimization (SEO): SEO is one of the most important parts of digital marketing because it helps you rank higher on search engines like Google, Bing and Yahoo! Search engine optimization is essentially about getting your website ranked higher so that more people are likely to see it when they search for related terms online.
Paid Search Advertising: Paid search advertising involves buying keywords (words related to your business) on Google AdWords and other platforms so that whenever someone searches for those keywords they see your ads at the top of their results page before they get to any organic results (i.e., results from other websites).
Social Media Marketing: Social media has become an important part of any business’s marketing strategy. It allows companies to connect directly with their customers and build relationships through a range of different platforms including Facebook, Twitter, Instagram and LinkedIn.
Arcane Marketing is a digital marketing agency in Idaho Falls, ID founded by Nathan Hawkes. They specialize in search engine optimization (SEO), pay per click (PPC) advertising, content marketing, lead generation and social media management. Their team of experienced marketers has worked with a wide variety of businesses ranging from startups to Fortune 500 companies.
Over the past few years, they have helped clients increase their organic search engine rankings, drive more traffic to their websites and convert visitors into customers. Arcane Marketing agency has also been able to improve clients’ social media presence and increase brand awareness through strategic content marketing.