As we all know, SEO has many twists and turns. Just as you think you’re onto something big, Google changes its algorithm and you’re sent hurling back to where you first started. Is this fair? Of course not, though Google definitely thinks it is.
Google likes to switch things up to make sure that people are always finding exactly what they want, from something as simple as a hair tie, to the meaning of life, old literature, a brand new helicopter, or even common searches such as ‘when I’m alone I pretend to be a carrot’. Yes, people actually do search this. So how can you get ahead of all the constantly updating trends and little bolts and screws that are churning away in Google’s big algorithm box? Do you begin by understanding what it is consumers are looking for, or what it is Google wants? The answer is, both.
Consumer behavior varies depending on what the customer wants. Whether you are providing a niche product or service, or you want to target a mass audience, one thing is always key: being found. If no one can find you, no one can benefit from your offerings, no matter how fantastically brilliant they may be. Increased searchability and findability are two things that all companies should strive for, regardless of whether it is a start-up business, a new venture by an entrepreneur or a well-established organisation that has been providing goods and services for a number of years.
Increasing your presence on search engines may be achieved through the use of many different methods, but the newest and most recent trends include writing awesome content, writing long articles, quality link building and not quantity, social media, content marketing, and a completely redefined system of guest blogging. If all this sounds too hard, there are a lot of great SEO companies, such as Digitrio.com.sg, who can do all this digital marketing and SEO for you and your business professionally.
Ever since Matt Cutts’ “stick a fork in it: guest blogging is done”, the world of guest blogging has been redefined. Gone are the days of spamy guest blogs, stuffed with links and content that is next to meaningless. Guest blogging is a great way to receive inbound links, and smart SEO’s have started using it in combination with a strong focus on content marketing – creating genuinely interesting, relevant, and unique content that people actually want to read (with the link being an additional bonus for SEO).
When people think of “content”, many think of bland white pages covered in word, after word, after word. Content needs to be eye-catching and attention grabbing, enthralling your audience in what you are presenting. Content can be presented in a plethora of different ways: as written text, images, videos, slideshows, and the ever-popular infographics. So where can this content be posted and found? Typically companies have focused on updating their websites and blogs, however it seems the wave of the future has crashed over the heads of unsuspecting businesses, completely drowning them with social media signals.